Technology is changing how accountants do business. Artificial intelligence can perform the more routine tasks - the most leverageable work – now performed by accountants and bookkeepers. Blockchain will transform the audit, requiring less time from the auditors. Tax preparers will see similar changes. This means that CPAs can spend more time providing advisory services, which bring greater value to clients.
The APM® process includes a deep dive into the opportunities, challenges and concerns of a prospect. Going beyond audit and tax compliance – services impacted by technology – positions you as more than a “number cruncher” and as an advisor who can help businesses and their owners at every point of the business’ life cycle.
With APM®, you will explore an outcome’s worth with a buyer before proposing solutions. Once both you and the prospect have a clear understanding of the purpose of the work that is going to be done, and the effect the work will have, you can examine the worth from the prospect’s perspective.
As an APM® certified instructor I can teach you the powerful tools and processes of APM® through Fore’s one-and-a-half-day Advanced Pricing Methods® Essential Skills Workshop. You and your team will have the opportunity to use APM® techniques in breakout groups to understand the difference APM® will make for your firm.
Fore’s Advanced Pricing Methods® Essential Skills Workshop teaches you:
It all starts with a conversation. Simply fill in the form and I will contact you shortly. Thank you.
Jean Caragher
President, Capstone Marketing
APM® Certified Instructor
Capstone Marketing can help create your accounting firm marketing plan, build your CPA firm brand, generate leads with an inbound marketing strategy, facilitate your firm retreat, teach you how to get paid what you're worth, assist you with client satisfaction surveys and client retention strategies, and more.
© Copyright 2017